About
Martin Prieto is Co-Founder and CTO of AwaLabs and a former NetSuite employee. He was part of the team behind the first-ever SuiteCommerce implementation and go-live, and has worked in SuiteCommerce ever since. Today he leads engineering for AwaCommerce Next, the storefront and B2B portal platform built for NetSuite.
Martin has worked on SuiteCommerce and SuiteCommerce Advanced implementations, upgrades, performance work, and migrations for B2B and B2C merchants on Oracle NetSuite. He writes about NetSuite ecommerce architecture, SuiteCommerce migration, and getting real-time ERP data onto fast storefronts.
- NetSuite ecommerce
- SuiteCommerce
- SuiteCommerce Advanced
- SuiteCommerce migration
- Headless commerce
- B2B ecommerce
Articles by Martin Prieto
- Compare
AwaCommerce Next vs SuiteCommerce Advanced (SCA)
An honest comparison of AwaCommerce Next and SuiteCommerce Advanced: licensing, NetSuite integration, frontend stack, customization, and upgrades.
Read - Features
B2B quotes (RFQ) and quote to order on NetSuite
Let B2B buyers request quotes online, convert a cart into a quote, and turn an approved quote into a NetSuite sales order in one click.
Read - Solutions
A NetSuite B2B portal your wholesale buyers will actually use
Launch a NetSuite B2B portal with contract pricing, RFQ quotes, CSV order import, Net terms, invoices, and AR self-service, synced in real time.
Read - Guides
SuiteCommerce Advanced vs Standard vs headless in 2026
SuiteCommerce Standard, SuiteCommerce Advanced, or a headless NetSuite storefront? Compare flexibility, upgrades, skills, and cost in 2026.
Read - Guides
Customer-specific pricing for NetSuite B2B ecommerce
How to show NetSuite price levels, contract pricing, and quantity breaks to B2B buyers online, and how to keep checkout prices correct.
Read - Solutions
NetSuite Next ecommerce: ready today
What NetSuite Next means for ecommerce, and why a storefront built on SuiteTalk REST, SuiteQL, RESTlets, and OAuth 2.0 does not need a rebuild.
Read - Features
Multi-site and OneWorld ecommerce on one NetSuite account
Run several brands, regions, or B2B and B2C sites from one NetSuite account, with domains mapped to OneWorld subsidiaries and currencies.
Read - Guides
Real-time inventory sync between NetSuite and your online store
How inventory sync between NetSuite and an online store works, why batch sync oversells, and what real-time availability looks like in practice.
Read - Solutions
SuiteCommerce migration without leaving NetSuite
Plan a SuiteCommerce or SCA migration that keeps NetSuite as your ERP, protects your SEO, and launches a faster B2C store or B2B portal.
Read - Guides
How to migrate from SuiteCommerce without losing SEO
A step-by-step plan to keep rankings and traffic when you migrate from SuiteCommerce or SCA: URL inventory, 301 redirects, metadata, and monitoring.
Read - Guides
NetSuite Next and ecommerce: what changes for merchants
What NetSuite Next means for your online store, which integrations carry forward, and the questions to ask any ecommerce vendor before you upgrade.
Read - Compare
Shopify + NetSuite connector vs built-for-NetSuite commerce
Shopify with a NetSuite connector or commerce built for NetSuite? Compare catalog ownership, sync timing, B2B pricing, and the cost of running two systems.
Read - Guides
Why SuiteCommerce sites are slow, and how to fix Core Web Vitals
Why many SuiteCommerce and SCA storefronts struggle with Core Web Vitals, what you can fix in place, and when a new frontend is the better answer.
Read - Features
NetSuite customer-specific pricing, online
Show each signed-in buyer their NetSuite price level, contract pricing, and quantity tiers online, with checkout re-validating every price.
Read - Solutions
NetSuite ecommerce: the complete guide to selling online on NetSuite
The complete guide to NetSuite ecommerce: platform options, integration models, B2C and B2B requirements, and how to choose the right storefront.
Read - Compare
BigCommerce + NetSuite vs built-for-NetSuite commerce
Compare BigCommerce connected to NetSuite with commerce built for NetSuite: data ownership, sync, B2B Edition vs NetSuite pricing, and operating cost.
Read - Solutions
Headless NetSuite commerce, without the custom build
Headless NetSuite commerce without the build-it-yourself project: a Next.js storefront, cloud Admin, and a direct API connection to NetSuite, ready to configure.
Read - Features
Real-time NetSuite inventory, on every page
Show live NetSuite inventory on every product page, by location, with no batch sync and no middleware. Checkout re-checks stock before the order.
Read - Solutions
The SuiteCommerce alternative built for NetSuite
A SuiteCommerce alternative that runs on your existing NetSuite: no SC or SCA license, real-time ERP sync, B2C stores and B2B portals from one catalog.
Read - Compare
AwaCommerce Next vs SuiteCommerce Standard (SCS)
Compare AwaCommerce Next with SuiteCommerce Standard: themes vs layout builder, extensions vs packs, B2B depth, and licensing on NetSuite.
Read - Solutions
NetSuite B2C ecommerce that shoppers enjoy
A fast NetSuite B2C storefront with guest checkout, wallets, pay over time, reviews, loyalty, and subscriptions, synced live with your ERP.
Read - Solutions
Oracle NetSuite commerce, built for the ERP you already own
Run Oracle NetSuite commerce on the ERP you already own: direct API connection with SuiteTalk REST and SuiteQL, B2C and B2B storefronts, and no SuiteCommerce license.
Read