NetSuite B2C storefront

NetSuite B2C ecommerce that shoppers enjoy

A direct-to-consumer storefront that loads fast, converts on mobile, and keeps NetSuite in charge of catalog, stock, and orders.

Martin Prieto

By , Co-Founder & CTO, AwaLabs
Updated · 3 min read

Consumers judge your store against the fastest sites they use. A NetSuite B2C storefront has to load quickly on a phone, find products instantly, and check out in a few taps, while NetSuite stays in charge of catalog, stock, and orders. AwaCommerce Next is built for exactly that.

Built for speed

Storefronts are built with Next.js and server rendering and served from a global edge network on your own domain. Heavy features such as checkout and reviews load only when they are needed. Faster pages improve Core Web Vitals, which affect search rankings and conversion.

If your current site runs on SuiteCommerce and feels slow, read why SuiteCommerce sites are slow.

Shopping features shoppers expect

Search and discovery

  • Faceted search and filters from NetSuite item data
  • Trending searches and category suggestions in the search box
  • Plural and singular matching, plus typo tolerance and "Did you mean" suggestions with Advanced B2C
  • AI search that understands natural-language queries (AI pack)
  • Product videos from YouTube or Vimeo on product pages (Advanced B2C)

Product pages that convert

  • Live stock from NetSuite, optionally by location. See real-time inventory
  • Compare-at prices with a savings badge from a second NetSuite price level
  • Reviews and photo ratings, plus community questions and answers (Advanced B2C)
  • Back in stock alerts, wishlists, and product compare (Advanced B2C)
  • AI product Q&A and recommendations (AI pack)

Checkout

  • Guest checkout and an anywhere checkout modal
  • Apple Pay, Google Pay, PayPal, and PayPal Pay Later with Braintree
  • Affirm pay over time for US shoppers
  • Live carrier rates from NetSuite, and a free shipping progress banner
  • Promo codes from NetSuite coupons, plus BOGO, free gift, and auto-apply promotions (Promotions pack)

Checkout re-validates price, stock, tax, and shipping against NetSuite before the sales order is created.

After the order

  • Order history, shipment tracking, and cancel order in My Account
  • Guest order status lookup and returns (Advanced B2C)
  • Loyalty points and tiers (Loyalty pack)
  • Subscribe and save for replenishment items (Subscriptions pack)
  • Cart abandonment recovery for signed-in shoppers

Marketing without developers

Your team manages the storefront in the Admin:

  • Layout builder for header, footer, home page, product listing, product page, cart, and sign-in pages
  • Eight curated skins and your brand colors
  • Landing pages with a section builder and HTML editor
  • Google Tag Manager with GA4, Google Ads, Meta, TikTok, Pinterest, LinkedIn, and Microsoft tags synced from the Admin
  • Native Klaviyo email and SMS, plus cookie consent with Google Consent Mode v2
  • Schema.org structured data on product pages

B2C features by license

CapabilityIncluded with
Guest checkout, wallets, pay over time, promo codes, faceted searchStore Essential and up
Layout builder, social login, shipment tracking, cart abandonment, quick viewStore Professional
Reviews, wishlists, compare, back in stock, returns, typo toleranceAdvanced B2C
AI search, AI product Q&A, recommendationsAI pack
BOGO, free gift, auto-apply promotionsPromotions pack
Points and tiersLoyalty pack
Subscribe and saveSubscriptions pack
Store locator and click and collectStores pack

Configure a store to see it on sample data, or request a quote.

See it running on every screen

Real screens from the demo sites and the NetSuite Admin. No mockups.

b2c.awacommerce.com/
B2C storefront: Home on desktop
B2C storefront: Home on tablet
9:41
B2C storefront: Home on mobile
Store Essential / Professional

Retail storefront on your NetSuite catalog

Campaign hero, free shipping progress, faceted category pages, product pages with compare-at pricing and loyalty points, and a cart that updates live.

  • Free shipping banner
  • Compare-at pricing
  • Wavi assistant

Frequently asked questions

Does the B2C storefront need a SuiteCommerce license?

No. It runs on your NetSuite subscription plus an AwaCommerce license.

Which payment methods are supported?

Card checkout through NetSuite payment processing, Apple Pay, Google Pay, PayPal, and PayPal Pay Later through Braintree, and Affirm for US shoppers paying in USD.

Can shoppers subscribe to products?

Yes. The Subscriptions pack adds subscribe and save from the product page, the cart, or a past order, with automatic repeat sales orders in NetSuite and full self-service in My Account.

Can I run a B2B portal alongside my B2C store?

Yes. One NetSuite catalog can power both, each with its own domain and rules. See NetSuite B2B portal.

See AwaCommerce Next on your NetSuite

Configure a store in minutes, or send us your requirements. Our NetSuite team scopes licenses, packs, and setup with you. No SuiteCommerce license required.

Request an Enterprise Quote

Send your selected configuration directly to our NetSuite architecture team at hello@awalabs.com for tailored scoping and onboarding assistance.

Selected Project Scope

Custom Enterprise Quote

Base License

Store Professional

Selected

Selected Packs (0)

No expansion packs attached.

No SuiteCommerce License Required

Direct Oracle NetSuite ERP connection.